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Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站

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[ 新车上市] 日前，我们从长城商用车官方获悉，旗下的长城G系列混动重卡旗舰车型G1050正式上市，指导价格为53.66-61.66万元。同时，长城G系列混动重卡G970等多款车型也正式亮相，进一步满足多样化、多场景物流的需求。

长城混动重卡G1050，搭载长城商用车全栈自研的芯片级动力大脑与双电机 DHT混动专用变速箱，其最大功率可达1050马力，在节能方面也能实现油耗直降15%-25%。新车配备12.9千瓦时的三元锂电池，配置方面还具备12.3英寸液晶仪表+14.6英寸中控触摸屏的组合、车载冰箱及无线充电等功能。    (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded.    Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years.    The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition."    Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved.    Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork."    The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers.    After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic.    Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations.    Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself.    Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages.        At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish.    (By Helen Mo, intern Xu Wenda)                    。

服务保障方面，长城商用车围绕全国高速干线及核心物流节点城市，现已经完成“500余家服务站+18家配件中心库”布局，确保售后保障。并发布核心部件超长质保，出现问题只换不修；7x24小时快速救援及故障停车超时补贴2000元/天三大政策。（文/ 王亮）

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Published on:05:40:53